We offer quality speaker cables at half the price of our competition by selling direct to consumers. Make no mistake, our prices are low only because we don't sell through distributors and mass retailers and because we don't employ a monsterously large marketing campaign.
The technology behind great speaker cable is fairly straightforward- in order to send an audio signal from one point to another with minimal signal loss you need: (1) high grade 99.99% Oxygen Free Copper, (2) an appropriate thickness or gauge, and (3) a high number of individual strands of wire to make up each conductor. All HTD speaker cables include these features.